There can be many reasons why your website is not ranking.
You will find that your website is not ranking if it is in bad health. This means your technical and on-page SEO is not strong. SEO is vital for making your website more visible, driving more traffic and creating more opportunities to convert prospects into customers.
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On-page SEO is making changes to a webpage, such as adding keywords, fixing metadata, and ensuring alt tags are on images. Off-page SEO is also commonly known as Backlinking. Backlinking is a core part of a good SEO strategy.
Optimization with a search engine optimization strategy is a surefire way to improve your website relevancy. Fine-tuning your titles, meta descriptions, images, and the content will ensure your website ranks well on Google.
Link building is important in an SEO strategy in driving organic traffic through search engines. Link building involves obtaining hyperlinks from other websites to your own. It is key to link to relevant web pages internally and externally to and from your website. Search engines use these links to crawl the web.
The short answer to this is yes. The longer answer is that any website that is currently ranking on page one of Google is because of a strong SEO strategy. It is not good enough to just install Yoast. You need a proper off-page, on-page, and technical strategy to ensure your website is ranking as high as possible.
Creating SEO-friendly content is about ensuring you are writing for people first and not search engines. Keep your keywords in mind and do your research before you start.